Olly Harrison has launched a nationwide search for the next generation of farming talent.
The campaign, called The Next Crop, is a partnership with Certas Energy and aims to spotlight young people shaping the future of British agriculture and is open to residents in Ceredigion.
Mr Harrison said: "Farming has never been an easy job, but it’s one of the most rewarding careers there is.
"Every generation brings new ideas, fresh passion and energy, and a different perspective, and that’s what keeps the industry moving forward.
"Despite the challenges facing farmers today, there are brilliant young people across the country doing incredible things and helping to shape the future of British agriculture."
Open to young farmers and agricultural workers aged 16 to 30 across mainland Britain, the competition invites entrants to share how they are contributing to the future of farming.
Entries can be made via a 60 to 90-second video or a written piece of 250 to 500 words, along with five supporting photographs.
Submissions should explain what farming means to them, how they became involved in agriculture, why it matters to them and their communities, and what they hope to achieve in their careers.
Read more
Scheme for works at historic harbour building after January fire
Hotel dancefloor bowling alley call submitted to council planners
Entries must include the entrant’s name, age, farm or business name and location, and should be sent to thenextcrop@democracypr.com.
The competition closes on October 26, 2026.
A panel of judges will shortlist five finalists before selecting two overall winners.
Winners will be invited to visit Olly Harrison at Waterlane Farm, including return travel arranged by Certas Energy.
The experience includes a hosted farm visit and the chance to discuss the future of farming with one of the industry’s most recognisable voices.
Mr Harrison said: "That’s why I’m proud and delighted to be partnering with Certas Energy as their brand ambassador to launch The Next Crop.
"I can’t wait to see the entries and shine a deserving spotlight on the talented individuals who will help drive British farming forward for years and generations to come."
Sam Bocock, commercial marketing manager at Certas Energy, said: "The Next Crop is about celebrating the individuals who are bringing fresh thinking, determination and innovation to agriculture."
Entries should be sent to thenextcrop@democracypr.com
Share