AN award-winning Newcastle Emlyn business offering massage and holistic wellness treatments, has joined MWT Cymru to provide visitors with a unique and relaxing experience in west Wales.

A focus on using organic and vegan-friendly products, along with an experienced team of professionals, makes the company an excellent addition to the tourism industry in the region.

MWT Cymru, also known as Mid Wales Tourism, is an independent organisation representing more than 600 tourism and hospitality businesses throughout Wales.

By becoming a MWT Cymru member, Pure Indulgence gains access to a wealth of benefits, including business and marketing support and access to a network of supportive members.

"We are thrilled to join MWT Cymru and have the opportunity to showcase our treatments and services to visitors in West Wales," said Rhian Mason, owner of Pure Indulgence.

"We were over the moon to win the Business Growth West Wales Health and Beauty award earlier this month which demonstrates our commitment to providing our clients with an exceptional experience.”

Visitors can either attend Pure Indulgence’s salon or the company will visit them in their holiday accommodation in West Wales to provide treatments and services remotely. The team of therapists regularly visit a network of partner locations.

As well as a yoga and wellness teacher, the team includes a bespoke chef, childcare professional, cake creator, photographer, nail art technician and beautician. The company can also provide balloons for special occasions.

Pure Indulgence's holistic wellness treatments are designed to provide visitors with a unique and relaxing experience that showcases the best of West Wales.

Clients receive a consultation and a choice between deep tissue, lymphatic, aromatherapy, Swedish, hot stone or sports massage.

Additionally, the company offers facial and hand and foot treatments and waxing services, all using organic and vegan-friendly products.

"We are excited about the opportunity to promote Pure Indulgence to visitors throughout the region," said Claire Owen, MWT Cymru’s membership manager.

"We believe that Pure Indulgence is an excellent fit for the Mid Wales brand, which places a strong emphasis on health and wellbeing.

"We are thrilled to have the company as a member of our organisation and look forward to working together."

To learn more about Pure Indulgence and its treatments and services, visit