SHOPPERS in the Cardigan area are being urged to help people in need this Christmas by donating food during the UK’s biggest food collection.

The Tesco Food Collection launched across the supermarket’s stores today (Thursday, November 21), including Cardigan, with customers being invited to give long-life food to support the work of charities the Trussell Trust and FareShare, helping people who cannot afford to feed themselves and their families.

The long-life food donated to food banks in the Trussell Trust’s network – the Cardigan branch is based at the New Life Christian centre at Quay Street - is given in emergency food parcels to people referred because they don’t have enough money coming in to cover essential costs.

Last year generous shoppers donated more than 3.5 million meals-worth of food during the Tesco Food Collection. This year the supermarket is hoping to top that figure. Once again Tesco will be topping up the value of the customer donations by an additional 20% to help the charities in their work.

Tesco’s group communications director Christine Heffernan saiud: “We know that the items that our customers donate can make a real difference to people who really need that little bit of extra help this year - whether it is in a food parcel for someone at a time of crisis, or a part of a hot meal which means that a vulnerable person does not feel lonely this Christmas.”

“Both FareShare and the Trussell Trust do amazing work and we are proud to do our bit at Tesco by topping up the public donations to the Tesco Food Collection by 20 per cent.”

The Tesco Food Collection runs from today until Saturday, November 23.