A charity has been accused of placing advertisements that made ‘misleading claims’ about the planned badger cull in north Pembrokeshire.

Save the Badger, a campaigning organisation run by Secret World Wildlife Rescue, ran a series of adverts in the local press last May encouraging people to oppose the Welsh Assembly Government’s badger cull proposals.

The Farmers’ Union of Wales complained about the contents of the advertisements and the Advertising Standards Authority has now upheld nine of the complaints.

The ASA ruled that claims made in the adverts breached either truthfulness, substantiation and matters of opinion codes.

These claims included assertions that the proposed cull had “no scientific justification’ and that it would “exterminate a native breeding species”.

Save the Badger has been told by the ASA that the advertisement should not appear again in their current form.