A NEW shop which has opened in Cardigan’s Priory Street aims to sell Fairtrade products at a reasonable price.

Run by Nick Williams, Aderyn sells Fairtraded, ethically-sourced, sustainable and traceable home furnishings and food homewares.

“It's conscious shopping for those with a conscience,” he told the Tivy-Side.

“We are bucking the small town trend by taking an empty ex-charity shop and turning it into a retail business as opposed to the other way around.

“We have big plans to grow and expand the business over time, but now - as a new start-up - it's all about getting the word out there.”