PLAID Cymru has delivered a blistering attack on the Uk Government's Australia trade deal describing it as “environmentally illiterate”.

Writing in the Sunday Times, Cefin Campbell MS, Plaid spokesperson for agriculture and rural affairs has blasted the deal as a “gross betrayal of Welsh farmers.”

Mr Campbell says there is a “real risk” that an influx of cheaper Australian beef and lamb into our markets will undercut domestic produce.

Mr Campbell says that not only does the Australia deal “make little economic sense, it is also environmentally illiterate” pointing out that much of Wales” imported beef came from Ireland, just 50 miles away, whereas meat will now have to travel 10,000 miles.

Mr Campbell has called for an official ‘Made in Wales’ brand to help promote Welsh consumption of Welsh produced goods and services.

The calls have been made ahead of the Royal Welsh Agricultural Show, which once again has been reduced to a virtual offering.

Mr Campbell added: “With summer upon us, rural communities up and down the country would ordinarily be preparing for weeks of shows and fairs, but events of recent months and years has left this period feeling ever more like a harsh winter.

“It is clear that the rural way of life and those earning a living from the land face threats from all directions – be that from the pandemic, Brexit, climate change or the uncertainty caused by the imminent Welsh Labour Government Agriculture Bill.

“I firmly believe that Wales’ agricultural sector holds huge potential. Producing some of the highest quality food and drink in the world, Plaid Cymru has long been an advocate of incentivising businesses to source locally, shortening the supply chain and creating jobs by boosting procurement levels.

“That’s why I am calling for a ‘Made in Wales’ official brand to help Welsh people identify the produce that has been made here.

"Rather than allow shoddily struck Tory deals to inundate our shops and supermarkets with cheap, low-quality produce, we can sell our best food and drink to the world to the benefit, rather than the detriment, of our farmers.”