DYFED-Powys Police has launched a summer campaign to help people who live in and visit the counties of Carmarthenshire, Ceredigion and Pembrokeshire to safely enjoy what the areas have to offer.

The campaign, entitled #EnjoyDPP, offers practical advice to help people enjoy the towns, beaches, mountains and events in the counties.

With the large influx of visitors to the area, roads get busier as well and officers are reminding drivers and riders to take care when they are on the road and to not put themselves or other road users in danger.

Police use a combination of education and enforcement to try to get road users to understand the impact of their actions. Throughout the year there are numerous road traffic campaigns which will focus on the main causes of road traffic collisions. The campaigns follow the fatal 5 messages of

• While driving “under the influence” of drink or drugs you could kill or seriously injure yourself or others

• Kill your speed and slow down. You’re twice as likely to kill someone you hit at 35mph than you are at 30mph

• A vehicle can become a lethal weapon when driven carelessly

• Belt up, you’re twice as likely to die if you don’t

• Switch off your mobile phone before you drive off and do not use it when driving

Sergeant Justin Williams, Pembrokeshire Roads Policing Unit, said: “Due to the area we live in we attract a high number of visitors who travel on our roads as well as the people who live here. We want all drivers and riders to be safe. Every road user can contribute to making our roads safer by driving or riding their vehicles responsibly.

“Our message is clear – #EnjoyDPP safely – be careful on our roads.”