Ceredigion MP Mark Williams opened the Chuckling Goat shop in Cardigan this week.
This new shop, based at Siop 3 in Cornel Pendre will sell goats milk products, including skin care products, made at Chuckling Goat farm at Brynhoffanant.
Mr Williams said: "It is always good to open a new business in the area, and I am delighted that Cardigan is going to provide an excellent shop front – quite literally - for this innovative company and brand, who already trade online."
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