South Ceredigion's popular Welsh food outlet Llwynhelyg Farm Shop at Sarnau is going head to head with past winners of the Countryside Alliance Awards in a Champion of Champions competition.

The competition is part of the awards 10th anniversary celebrations.

Llwynhelyg is in the food category and voting is open until the end of the month - it can be done on line at www.countrysideallianceawards.org.uk or call in the shop to sign a form, or take a postcard and send it to the Countryside Alliance.

The winners will be announced next April at the Senedd, Cardiff.

There are other Ceredigion businesses who can receive votes in the 'Traditional Category' - Rhydlewis Trout Farm & Smokery or Owain's Butchers in Aberaeron.