Shop local was the message in Cardigan this weekend when the Support Your High Street initiative was launched.

All independent shops were given loyalty cards and stickers to encourage shoppers to buy local produce while 4CG car parks in the town have free parking for two hours.

All shoppers need to do is collect six stickers as they shop in local shops and their completed card will go into a prize draw.

Top prizes include a night at the Cliff Hotel, tickets to next year's Wales Six Nations, a £20 meat voucher from Keith Davies butchers and a Cardigan Bay sweatshirt from Mundos.

There is no limit to the number of loyalty cards that you can fill in.

A town facebook site - Cardigan Town Centre - has also been set up detailing special offers and events.

The initiative has been supported by a £5k grant from Ceredigion County Council.

Traders will be looking at the effect that free parking has on town footfall.