Ceredigion police are urging householders to be on their guard to avoid becoming victims of rogue traders.

Rogue Traders and pushy door step sellers are people who prey on the most vulnerable people within society, conning them out of vast sums of money which in many cases are their life savings, for unnecessary and overpriced work, often to the detriment of the victims health.

Local Neighbourhood policing teams are appealing to residents to heed advice and guidance on how they can keep themselves and members of their communities safe against such unscrupulous individuals.

Police are encouraging anyone with any information about doorstep crime incidents to report them by calling 101.

PC Pat Jalloal said: “Rogue traders, cold callers and distraction burglars have a devastating impact on peoples’ lives, and often prey on the most vulnerable in our society.

“These types of crimes will not be tolerated, and we want to raise awareness within our communities to help avoid people becoming victims. They operate in gangs and individually calling at people’s homes offering a range of services. These may include things such as gardening, general building, tarmac work and even clearing moss off roofs.

“Criminals who engage in these kinds of activities need to be aware that we are out there and we are watching.”

Advice can be found at www.tradingstandardswales.org.uk.