An award-winning expert on the UK high street is inviting Ceredigion retailers to take part in a free masterclass in attracting and retaining customers.

A renowned keynote speaker Kate Hardcastle, who regularly features as an analyst of the British retail market for the BBC, Channel 4 and Sky News, will be holding an interactive workshop in Aberystwyth on June 25, hosted by Business Wales.

The masterclass will equip attendees with innovative ideas on how to maximise the impact of their shop floor, from bringing products to life to ensuring their business has the right look, smell and even taste to attract customers.

Kate will also share advice picked up from her career, having held senior and board-level roles in a number of national companies before founding business transformation organisation Insight with Passion.

Kate said: “Consumers today have more power than ever before meaning businesses have to work smarter and harder to attract and retain customers.

“Loyalty is an extremely strong factor in the buying process. Consumers like to receive good service and be shown respect on a regular basis but this can be difficult to find.

“The course will be modelled on our ‘oomph’ workshops that have been delivered worldwide. It will provide attendees with the stepping stones for how to offer the best service to a consumer and achieve that loyalty.”

The free masterclass will take place at the Conrah Hotel, Chancery, Aberystwyth from 9am until 1pm, and forms part of a programme of business support provided by Business Wales.

Register to attend the event by visiting or contacting 03000 6 03000

For more information on business support, contact Business Wales on 03000 6 03000, visit