Ceredigion County Council has welcomed money from Welsh Government and Visit Wales to help promote tourism in Ceredigion. The move follows negative publicity about damage caused by winter storms and is part of the Recovery Fund from Welsh Government to help the Council repair damage and deal with the aftermath of winter storms.
During February, dramatic photos of storm damage featured repeatedly in the UK press and media, especially of Aberystwyth’s promenade and the Ceredigion coast. The funds are tfor a spring campaign to promote the coast and spread the message that local tourism operators are firmly back in business.
The campaign, ‘Discover Ceredigion and Cardigan Bay’, will see high profile ads targeting visitors Wales, the Midlands and beyond. It will also complement Visit Wales’s £4million marketing campaign ‘Have you packed for Wales?’ currently underway UK wide.
Cllr Gareth Lloyd, Ceredigion Cabinet Member with responsibility for Tourism said, “This is an excellent opportunity for Ceredigion and we are very grateful to Visit Wales for these new funds to advertise in this way. We are now working with our local agency FBA and their London partner Four Communications, which also is the UK PR agency for Visit Wales. Working closely with local tourism businesses, we expect see a real step change in promotions for Ceredigion over the coming months to boost tourism and put the county firmly on the map in 2014.”