Ceredigion children champion streetgames in London

Tivyside Advertiser: The team with Mike Clark from Coca Cola and Sadie Lewis from StreetGames. The team with Mike Clark from Coca Cola and Sadie Lewis from StreetGames.

Pupils from Ysgol Gyfun Aberaeron will represent Wales next Tuesday (25th March) at the Finals of the Coca Cola Real Business Challenge. The youngsters secured their place at the event after winning the Regional Finals of the Coca Cola Real Business Challenge in Cardiff last month, in which they had to use their creativity and business acumen to design a marketing campaign for the sport charity Streetgames, which encourages youngsters from deprived areas to get involved with sport.

Over 75,000 pupils from across Britain entered the Real Business challenge. The event is linked to the curriculum, and the aim is to challenge students to work in teams to tackle a business task set by Coca Cola Enterprises.

At the Regional Finals in Cardiff on 13th February the challenge was to design a poster, video and app to promote the Streetgames Multisport Festival which will take place in Cardiff on 28th August. Last year more than 700 children attended the festival, taking part in 15 different activities, but this year with the help of some new marketing ideas, the charity hope to encourage even more youngsters to attend the event and get active.

The members of the winning team said they relished the experience. Elliw Davies from Ysgol Gyfun Aberaeron said “It’s been good fun”. While team mate Caryl Morris praised the Streetgames philosopy “It’s a really good charity because it helps so many people. It makes our lives and their lives equal because we can get out and do sport together”.

Streetgames’ Wales Manager, Caro Wild said “It was really pleasing to see that all of the schools which took part in the Regional Finals in Cardiff seemed to appreciate the social benefits of sport. We wish our Welsh representatives luck in London next week”.

As well as taking part in the National Final on Tuesday, the youngsters from Ysgol Gyfun Aberaeron will also see their ideas being used to promote the Streetgames Multisport Festival.

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